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March 8, 2014 |
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Image:Singpao.JPG Sing Pao Daily News (成報) is one of the oldest Chinese newspapers in Hong Kong and was first published on May 1, 1939 by the Sing Pao Newspaper Company Limited (成報報刊有限公司). It was initially published once every three days, and later once a day. According to Sing Pao, it circulates about 100,000 copies every day, with over 220,000 readers (as of 2003). People from Hong Kong, Macau, Taiwan and Mainland China can also buy and read it. In addition, people from all over the world can read Sing Pao anytime on the Internet simply by visiting its http://www.singpao.com official site. Sing Pao consists of various News Sections:
Sing Pao especially targets teenagers and it has many school subscriptions. It has an editorial section for students, where young readers can summit their essays by post, fax or mailto:school@singpao.com.hk email. Therefore, readers have a chance to share and learn from the essays of others. In addition, readers can get all sorts of useful information on education in Hong Kong, ranging from kindergarten to tertiary institutions at the Teacher and Student Corner. There are some articles about further studies overseas as well. To give readers a clearer picture of what is happening in this constantly changing world as well as Hong Kong, Sing Pao also provides Weekly International News Highlights and a Corner about the http://www.legco.gov.hk/cindex.htm Hong Kong Legislative Council. In this section, readers not only get a quick overview of current affairs happening around the world but also an opportunity to express their views. In order to meet the advancement of the modern technology and the demands of Information technology|IT people, Sing Pao introduced the http://www.singpao.com/special/pda/ PDA Channel. By utilizing this channel, people using PDAs can download the most up-to-date news (including politics, current affairs, international affairs, entertainment, and even horse-racing information) from the official Sing Pao website. It is convenient to readers who often browse news online, and it can further enlarge the circle of possible users. Sing Pao experienced a change of ownership in 2000 due to a decline in sales. In 2000, the http://www.stareastnet.com StarEastNet Limited (東魅網) and China Strategic Holdings Limited (中策集團) bought Sing Pao and announced that the reporting style would remain the same, but the main focus would shift to entertainment news and advertisements in order to satisfy public interest. Furthermore, Chief Executive Officer Ng-Ching has been targeting the Chinese market to properly expand its service as an advertisement agent. But the date to initiate the circulation of Sing Pao is unknown at this time. However, in 2002, there was another change of ownership. Sun Media (陽光文化媒體集團) bought Sing Pao Media Group (including Sing Pao) for 1 billion (??). The company promised that they would re-structure the organization of Sing Pao and targeted the reduction of its loss in recent years until a balanced budget was reached. According to the "Reliability of Hong Kong newspapers", research performed by the http://www.com.cuhk.edu.hk/ School of Journalism and Communication of the http://www.cuhk.hk/en/ Chinese University of Hong Kong in 2001 (results stated below), out of 10, Sing Pao received 6.48 from the public and 5.89 from journalists. Compared to the highest mark, 7.54 of Ming Pao, and the lowest mark, 4.45 of Sun Daily, the reliability of Sing Pao was above average. Reliability research results of Hong Kong newspapers: Newspapers Reliability Average mark (public) Average mark (journalists) http://www.mingpao.com/ Ming Pao 7.54 7.27 http://www.scmp.com/ SCMP 7.24 7.47 http://www.singtao.com/ Sing Tao Daily 7.13 6.78 http://www.singpao.com Sing Pao 6.48 5.89 http://www.wenweipo.com/ Wen Wei Po 5.93 5.92 http://www.orientaldaily.com.hk/ Oriental Daily 5.76 5.14 http://www.takungpao.com/ Ta Kung Pao 5.64 5.44 http://www.atnext.com/ Apple Daily 5.15 5.08 http://the-sun.com.hk/index.html Sun Daily 5.13 4.45 Although Sing Pao has a motto of reporting the truth fairly and objectively, it has faced criticism too. On 4 February 2003, a reader complained to the http://www.freeway.org.hk/hkja/ Hong Kong Journalists Association (香港記者協會) that Sing Pao published the full name, address, and picture of a victim in their paper, which violated their personal privacy.
Category:Hong Kong newspapers This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Sing Pao Daily News".
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